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A new campaign to support tourism in Gippsland has commenced with the launch of Darren Chester’s annual #lovegippsland calendar.

This year’s theme ‘Take a Break in Gippsland’ encourages locals and visitors alike to help promote the region by submitting photographs of their favourite places to visit.

The calendar competition will coincide with a newspaper and social media advertising blitz to remind tourists and locals about the great things to see and do in Gippsland.

“Gippslanders are being urged to take a break in their own backyard during the September school holidays,” Mr Chester said.

“Whether it be day trips or short stays, Gippsland has so much to offer from the iconic Gippsland Lakes and Ninety Mile Beach to national parks and the Buchan Caves.

“If you enjoy something more energetic, try out the Gippsland Plains or East Gippsland Rail Trails, or walk to the Den of Nargun.

“There are also many local winery trips and fine food restaurants promoting local produce.”

Mr Chester said holidaying locally and spending money within the local community created more jobs for young people and led to a more vibrant prosperous Gippsland for all to enjoy.

“Studies have shown every dollar spent in tourism generates 92 cents in other parts of the economy,” he said.

Calendar competition

Darren Chester’s #lovegippsland 2018 calendar competition is now open.

To enter, follow the links on and upload your photo with a minimum resolution of 2MB. Entries close Wednesday, October 18, at 5pm.

The 13 best entries will be included in the A4 calendar, with more than 20,000 copies to be distributed.

There will be accommodation prizes for the open and junior categories, donated by Beachcomber Caravan Park in Mallacoota and Bridges on Argyle in Traralgon.


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